SINCE ITS CREATION IN 1978, ROUGE PUR COUTURE REMAINS THE MANIFESTO OF AN AUDACIOUS, FREE-SPIRITED FEMINITY THAT BREAKS THE RULES TO REINVENT THEM. THE GOLDEN BRICK HAS BEEN REINVENTED: A PLAY ON THE AESTHETIC TENSION BETWEEN OPULENCE AND MINIMALISM. YSL BEAUTY OFFERS A VAST WARDROB OF INTENSE AND PURE SHADES, FROM THE MOST DELICATE TO THE MOST INTENSE. MIDNIGHT OR MIDDAY, BOYFRIEND JEANS OR SKYSCRAPER HEELS. ROUGE PUR COUTURE DRESSES THE LIPS WITH AN ALCHEMY OF HIGH-OCTANE COLOUR.

Rouge Pur Couture
Our new-generation lipstick inspired by Monsieur Saint Laurent’s iconic colour palette: red, fuchsia and orange, this collection of captivating couture shades offers each complexion a customised look. The luxurious gold case that doubles as a handy mirror unveils a SPF 15 moisturising formula that saturates lips with intense, stay-true colour and medium to full coverage with a radiant, satin finish for up to 6 hours.
Rating 3 of 5

£27.00

  • The four iconic colors

    Le fushia

    Discover
  • Le nude

  • L'orange

  • Le rouge

Watch the movie

feel the rising tension

Watch the movie

how to get the look
by lloyd simmonds

ROUGE PUR COUTURE

Which Couture colour will dress your lips ?

#therougethatdressesme

Play the quiz

You may also like

La Laque Couture
A pantheon of fashion-inspired shades, from subtle and natural to vibrant and dramatic provide a high-shine finish for an instant touch of glamour.
Rating 0 of 5

£19.50

Volume Effet Faux Cils
With one sweep of the wand, this lush mascara combines the captivating volume and false lash effect of Faux Cils Luxurious Mascara with our deepest black colour ever. Carefully selected mineral pigments coat lashes from root to tip with dramatically dark colour that’s simply unmatched, while the Triple Film-Complex specially coats each lash for added intensity, curve, and long-lasting wear. The result: a dangerously glamorous lash look that lasts.
Rating 0 of 5

£25.50

La Laque Couture
A pantheon of fashion-inspired shades, from subtle and natural to vibrant and dramatic provide a high-shine finish for an instant touch of glamour.
Rating 0 of 5

£19.50

Touche Éclat
This magical pen brush is the secret beauty weapon of stars & top models. One touch erases signs of fatigue leaving the complexion beautifully radiant.
Rating 4 of 5

£25.50

INSPIRATIONS