Y Fragrance

THE NEW FRAGRANCE FOR MEN

WHY? IT MAKES EVERYTHING POSSIBLE.
WHY FOLLOW OLD PATHS WHEN I CAN CREATE NEW ONES.
WHY HAVE DREAMS IF I CAN’T FULFIL THEM.
WHY IS NOT A WEAKNESS. IT’S A STRENGTH.
WHY CAN BREAK DOWN WALLS,
WHY CAN BUILD NEW WORLDS.
AND THE MORE I ASK WHY, THE MORE I DARE TO BECOME.

EVERYTHING STARTS WITH A WHY.

SHOP NOW
Y - New Fragrance from YSL

Y
EAU DE TOILETTE


Y, THE NEW FRAGRANCE FOR MEN BY YVES SAINT LAURENT.

AN AUTHENTIC FRAGRANCE EXPRESSION CAPTURING THE ESSENCE OF MODERN MEN.

Y IS NOT THE STORY OF ONE MAN BUT OF A WHOLE GENERATION: A CREATIVE GENERATION OF MEN WHO DARE TO FOLLOW THEIR PASSIONS AND CARVE THEIR OWN PATHS. FROM INSPIRATION, THROUGH HARD WORK AND COLLABORATION, TO SELF-ACCOMPLISHMENT AND SUCCESS.

EVERYTHING STARTS WITH A WHY.
SHOP NOW

THE FRAGRANCE

THE NEW EAU DE TOILETTE IS A WHITE & DARK FOUGERE FRAGRANCE, PERFECTLY COMPLEMENTING THE MULTIFACETED PERSONALITY TRAITS OF THE Y MAN.

BRIGHT AND FRESH AT THE TOP WITH BERGAMMOT OIL AND WHITE ALDEHYDES, YET STRONG AND SENSUAL AT THE HEART & BASE WITH CEDARWOOD OIL AND VANILLA ACCORD.

Y IS THE SCENT OF FREEDOM. IT'S A FRAGRANCE WHICH DARES YOU TO STRIVE, AND TO ACCOMPLISH.

EVERYTHING STARTS WITH A WHY.

Discover
Y Fragrance for men
Loyle Carner

LOYLE CARNER
THE MUSICIAN

RELEASED HIS FIRST ALBUM JANUARY 2017 AND SINCE THEN HAS HAD MILLIONS OF PLAYS ON SPOTIFY.

LOYLE CARNER WENT TO THE FAMOUS BRIT SCHOOL AND BEGAN A DEGREE IN DRAMATIC ARTS BEFORE DEVOTING HIMSELF TO MUSIC.

David Flinn

DAVID FLINN
THE ARTIST

UTILIZES SCULPTURES, INSTALLATIONS, DRAWING AND PHOTOGRAPHS TO EXPRESS HIS CREATIVITY.

DAVID FLINN HAS A BFA FROM THE SCHOOL OF VISUAL ARTS AND HAS HAD EXHIBITIONS IN NEW YORK AND ITALY.

HE BEGAN TO EXPRESS HIS ARTISTIC TALENT WITH GRAFFITI IN THE STREETS OF NEW YORK UNDER THE ALIAS OF YONT.

Loyle Carner

ALEXANDRE ROUBIQUET
THE ENTREPRENEUR

HAS 4 INTERNATIONAL PUBLICATIONS & FOUNDED HIS OWN ARTIFICAL INTELLIGENCE START-UP: CROSSING MINDS.

ALEXANDRE ROUBIQUET HAS A DEGREE IN MATHEMATICS, CHEMISTRY AND PHYSICS. HE STUDIED IN PRESTIGIOUS SCHOOLS, SUCH AS ENS CACHAN AND STANFORD UNIVERSITY.

HE WAS PART OF MANY PROJECTS AS A SOFTWARE ENGINEER TO IMPROVE CANCER DETECTION THANKS TO ARTIFICAL INTELLIGENCE.

Check out on Instagram

DISCOVER OUR
INSTAGRAM ACCOUNT

#THATSY

Follow us @YSLBEAUTY