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our environmental engagements

our environmental engagements

Cradle to cradle certification for
NU range

Cradle to cradle certification for
NU range

YSL BEAUTY’S NU RANGE RECEIVES WORLD’S MOST ADVANCED STANDARD FOR SUSTAINABLE PRODUCT DEVELOPMENT
Cradle to Cradle Certification® Reflects Holistic and Equitable Approach at the Heart of the Hybrid Makeup and Skincare Range

We are delighted to announce that our new hybrid makeup and skincare range, Nu, has received Cradle to Cradle Certified® Silver, as the most ambitious and actionable global standard for products that enable a healthy, equitable and sustainable future. Additionally, this important recognition reflects the brand’s values when it comes to sustainability and its long-standing commitment to developing products in a way that limits their impact on the environment, from the design stage, to manufacturing through to the end of the product’s life. Through its ongoing commitment to its sustainable practices, we aim to achieve Gold level certification in the coming years.

Cradle to Cradle certification: the world's most advanced, science-based measure of sustainable products

At YSL Beauty, sustainability is a top priority. The brand is committed to developing product lines like Nu, which meet the needs of consumers who consider their health and the environment in their decision-making. Cradle to Cradle Certified® is a multi-attribute measure of sustainable products; the globally recognised certification assesses all aspects of product design and manufacturing and signals that the brand has taken the extra steps to uphold the highest standard for sustainability.

Developed by the Cradle to Cradle Products Innovation Institute, the evaluation criteria for this designation are: material health, material reutilisation, renewable energy and carbon management, water stewardship and social fairness. Unlike many of the single attribute certifications available, the Cradle to Cradle Certification ladders back up to YSL Beauty’s company mission and reflects multiple factors that influence both product development and purchasing decisions.

Caroline Nègre, International Scientific Director, YSL Beauté, says, “This certification is a meaningful testament to the values of good corporate citizenship that have long been at the heart of YSL Beauty and that inform all of our product development. We believe that sustainability requires depth and breadth of commitment. Today, we welcome the Cradle to Cradle Certification as proof of our ongoing effort to implement responsible business practices, while continuing to build and strengthen trust with our consumers."

Monica Becker, Director, Beauty, Personal Care and Household Products, Cradle to Cradle Products Innovation Institute, adds, "YSL Beauty's NU range reflects innovation, safety and responsibility that we prioritise in our certification process. This responsible approach to product development will have a direct positive impact on the world we will inhabit tomorrow."

5 EVALUATION CRITERIA TO BE CRADLE TO CRADLE CERTIFIED®

5 EVALUATION CRITERIA
TO BE CRADLE TO CRADLE
CERTIFIED®

Introducing NU – a new era for YSL Beauty

Nu is an authentic, expressive, and inclusive new generation of beauty products. This innovative makeup and skincare range features ingredients from natural origins. Specifically, each Nu product contains at least one ingredient sourced sustainably from YSL Beauty’s Ourika Community Gardens in Morocco, a social engagement with a community of women in Morocco’s Atlas Mountains. The range features 20 flexible shades providing low to medium coverage, each created with L’Oreal Research’s “Colour Intelligence Study “of over 2000 multicultural consumers and makeup artists, from 8 countries worldwide.

The Nu range, benefits from consciously designed packaging and includes below signature products designed to deliver an all-day-long fresh complexion.

OUR NU COMMITMENTS

PERFUME

SIGNATURE FRAGRANCE

We chose to add a light musky nude perfume for a sensorial application.

ABOUT CRADLE TO CRADLE CERTIFIED®

Cradle to Cradle Certified is a globally recognised measure to lead industry transformation towards a safe, circular and equitable future. The multi-attribute product standard provides companies with a framework to innovate and optimise products according to the world’s most advanced science-based measures for material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness. Product certification is awarded at four ascending achievement levels (Bronze, Silver, Gold, Platinum) driving continuous improvement towards positive impact. The Cradle to Cradle Products Program is developed and administered by the independent Cradle to Cradle Products Innovation Institute.

ABOUT YSL BEAUTY

Yves Saint Laurent Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth, and the avant-garde. In the wake of Saint Laurent, who showcased the spirit of the times for nearly 40 years, YSL Beauty continues its unbridled love to create, shape and develop modernity. No compromised. Your own rules. Now.

OUR COMMITMENTS

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