Y Live

Y LIVE
Introducing Y LIVE, the new thrilling Eau De Toilette in the Y range.
Inspired by a man on the brink of discovery, Y LIVE is a fragrance that encapsulates the sense of adrenaline moments before the live performance. The man who lives for the thrill of that moment and gives it his all – no backup, no buffer. It is live, raw & unplugged.
A new take on a classic Fougère fragrance, Y LIVE is fresh yet sensual depicting the tension that comes with every stage experience. At the top are bright, thrilling notes of grapefruit, pear and orange blossom, which emulate the burst of energy in a live performance. At the base, rich notes of juniper and cocoa embody the dark intimacy of the backstage atmosphere.

THE BOTTLE
The hard-edged form of the Y LIVE bottle is true to the classic Y Eau De Parfum bottle, a modern expression of purity sliced through by an urban chrome Y shape. For Y LIVE, the bottle has been remastered with a deep blue fade-out design to reflect the contrasting structure of the fragrance within. From an intense midnight blue at the top to a bright transparency at the base, the intimacy of backstage is left behind for the spotlight of the stage.

THE AMBASSADOR
Adam Levine is the ultimate embodiment of a bold, unapologetic performer. A natural stage presence with an acute sense of timing and the ability to hold his audience in thrall, Levine lives for the atmosphere of the crowd, the adrenaline of the stage. He lives for the thrill.