DROP THE LOOK
EPISODE 1
A NEW SERIES OF SOCIAL MEDIA–INSPIRED LOOKS CREATED BY TOM PECHEUX
GET SET TO GO VIRAL
To celebrate the ever-evolving nature of beauty and the endless creative possibilities that makeup
brings, YSL Beauté is launching a new video campaign that sees Global Beauty Director Tom
Pecheux reimagine social media’s most influential trends through YSL’s couture lens.
Each episode launches a new makeup look.
HOW TO GET THE RED
ON RED LOOK ?
It’s time to reveal a hyper-chic twist on the iconic Red on Red Look with Yasmin
Finney. Timeless tradition plays with after-hours chic to manifest the edgy new
interpretation of an essential classic.
Unlock the boId makeup mastery of Tom Pécheux for exclusive beauty tips, expert
makeup tutorials and unmissable beauty secrets.
SHOP YASMIN FINNEY’S ALL HOURS BUNDLE
S T E P 1
SET YOUR
BASE
All Hours foundation
Prepare your skin with ALL HOURS
FOUNDATION and keep your game face on
lock from AM to PM with a luminous matte
finish.
TOUCHE ECLAT ILLUMINATING PEN
Beauty sleep effect in a click. Instantly helps to brighten your best facial features without shimmer or glitter, giving a natural, luminous finish and boost radiance to your makeup look.
All Hours Foundation
24H FULL COVERAGE, LIGHTWEIGHT FOUNDATION. INFUSED WITH HYALURONIC ACID.
Touche Éclat Illuminating Pen
The iconic face illuminator and #1 essential for your makeup bag
S T E P 2
INTENSIFY
YOUR GAZE
COUTURE COLOUR CLUTCH
Keep all eyes on you with the COUTURE
COLOR CLUTCH eyeshadow palette.
LASH CLASH EXTREME VOLUME MASCARA
Elevate your lash look with +200% volume* and up to 24h smudge-resistant wear for intense colour from root to tip.*instrumental test on 25 women.
COUTURE LINER
Empower your stare with a bold stroke of
black. Dare to indulge in the perfect base
for a sensual smokey eye with COUTURE
LINER.
COUTURE COLOUR CLUTCH DESERT NUDE
A 10-SHADE PALETTE TO FLATTER ANY EYE WITH AN INTENSE NUDE SMOKEY EYE
Lash Clash Mascara
YSL Lash Clash Extreme Volume Mascara
Couture Liquid Eyeliner
Create a defined liquid eyeliner look with a variety of stylish shades
S T E P 3
FINISH
YOUR LOOK
ROUGE PUR COUTURE THE BOLD
Dress your lips in intense color
and couture shine with ROUGE
PUR COUTURE THE BOLD. A long-
lasting shiny finish that’s smudge resistant. Elevate your statement
nude look with an audacious satin
stroke of couture.
ROUGE PUR COUTURE THE BOLD
Couture shine so intense yet so thin in a buildable texture
BEHIND THE SCENE
EXCLUSIVES
