YSL BEAUTY PARTNERS WITH WOMEN’S AID ENGLAND TO PROTECT WOMEN ACROSS THE UK

We are delighted to announce the launch of our partnership with non-profit organisation Women’s Aid England – part of a global “Abuse is Not Love” programme from YSL Beauty.

This aims to prevent and fight against Intimate Partner Violence (IPV), a type of domestic abuse.

Women’s Aid England is a grassroots federation working together to provide life-saving services in England and build a future where domestic abuse is not tolerated.

YSL Beauty seeks to offer support to Women’s Aid England with a four pillar programme:
from funding training sessions for children in schools across the country,
to educating our own staff to support customers at counter.

A Four Pillar Programme

The Safer Futures Project

The project will train Schools Advocates, who will lead on various points in the fight against Intimate Partner Violence. The program will benefit at least 12,000 children and young people.

The Expect Respect Toolkit

This toolkit serves as a guide for teachers and professionals and contains age-appropriate activities that support children through primary education. It provides resources aimed at schools that must ensure gender and sexism education is provided effectively.

Internal Training of the Yves Saint Laurent Beauty teams

Workshops and training seminars are organised for YSL Beauty corporate and front-line teams to understand and identify abusive relationships.

Contribution to Thought Leadership through research

The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention.

The Safer Futures Project

The project will train 40 new Schools Advocates over 3 years, who will lead on various points in the fight against Intimate Partner Violence. Over the next 3 years, the program will benefit at least 12,000 children and young people.

The Expect Respect Toolkit

This toolkit serves as a guide for teachers and professionals and contains age-appropriate activities that support children through primary education. It provides resources aimed at schools that must ensure gender and sexism education is provided effectively.

Internal Training of the Yves Saint Laurent Beauty teams

Workshops and training seminars are organised for YSL Beauty corporate and front-line teams to understand and identify abusive relationships.

Contribution to Thought Leadership through research

The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention.

"Intimate Partner Violence is a hidden crime that thrives on silence. We want to break this silence by starting conversations about abuse in our work places, communities and schools, and to raise awareness of this important issue."
Emily Byrne General Manager UK & Ireland, YSL Beauty

“As abuse often happens behind closed doors, it is even more reason to raise awareness of it, learn about it and speak about it amongst our peers.”
Nicki Norman, Women’s Aid Federation of England

For information and support:

Made available by YSL Beauté under licence from Women’s Aid. Women's Aid are the registered trade marks of Women’s Aid. Not to be reproduced, copied or reused without consent. WOMEN’S AID FEDERATION OF ENGLAND reserves all rights in Women's Aid.