
We are delighted to announce the launch of our partnership with non-profit organisation Women’s Aid England – part of a global “Abuse is Not Love” programme from YSL Beauty.
This aims to prevent and fight against Intimate Partner Violence (IPV), a type of domestic abuse.
Women’s Aid England is a grassroots federation working together to provide life-saving services in England and build a future where domestic abuse is not tolerated.
YSL Beauty seeks to offer support to Women’s Aid England with a four pillar programme:
from funding training sessions for children in schools across the country,
to educating our own staff to support customers at counter.
The project will train Schools Advocates, who will lead on various points in the fight against Intimate Partner Violence. The program will benefit at least 12,000 children and young people.
This toolkit serves as a guide for teachers and professionals and contains age-appropriate activities that support children through primary education. It provides resources aimed at schools that must ensure gender and sexism education is provided effectively.
Workshops and training seminars are organised for YSL Beauty corporate and front-line teams to understand and identify abusive relationships.
The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention.
"Intimate Partner Violence is a hidden crime that thrives on silence. We want to break this silence by starting conversations about abuse in our work places, communities and schools, and to raise awareness of this important issue."
Emily Byrne General Manager UK & Ireland, YSL Beauty
“As abuse often happens behind closed doors, it is even more reason to raise awareness of it, learn about it and speak about it amongst our peers.”
Nicki Norman, Women’s Aid Federation of England
Made available by YSL Beauté under licence from Women’s Aid. Women's Aid are the registered trade marks of Women’s Aid. Not to be reproduced, copied or reused without consent. WOMEN’S AID FEDERATION OF ENGLAND reserves all rights in Women's Aid.
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