Rouge Pur Couture

Our first customizable lipstick. Make it yours by choosing 2 rouge pur couture lipsticks.

The YSL Rouge Pur Couture Lipstick collection of captivating couture shades, including a signature red lipstick colour, o... Show more
Rouge Pur Couture

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Rouge Pur Couture
Rouge Pur Couture

Rouge Pur Couture

Our first customizable lipstick. Make it yours by choosing 2 rouge pur couture lipsticks.

Add a personalised message or monogram to your makeup. Only available on a basket total of £50 or more.


Free delivery in 3-5 business days

Easy return policy

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    The YSL Rouge Pur Couture Lipstick collection of captivating couture shades, including a signature red lipstick colour, offers each complexion a customised look. The luxurious gold case that doubles as a handy mirror unveils an SPF 15 moisturising formula which saturates lips with intense, stay-true colour and medium to full coverage, with a radiant, satin lipstick finish for up to 6 hours. Available in two new limited edition shades for Fall 2017 – 54 Prune Avenue, and 71 Black Red.

    Use our Lip Lighter for a 3D plumping effect: 

    Available in 43 shades:
    1 Le Rouge
    4 Rouge Vermillon
    6 Rose Bergamasque
    7 Le Fuschia
    9 Rose Stiletto
    10 Beige Tribute
    12 Blanc
    13 Le Orange
    14 Rouge Feu
    16 Rouge Roxane
    17 Rose Dahlia
    19 Fuschia Pink
    22 Pink Celebration
    23 Corail Poetique
    26 Rose Libertin
    27 Fuschia Innocent
    39 Pourpre Divin
    49 Tropical Pink
    50 Rouge Neon
    51 Corail Urban
    52 Rosy Coral
    53 Beige Promenade
    54 Prune Avenue
    55 Orange Indie
    56 Rouge Anonyme
    57 Pink Rhapsody
    58 Mauve Nihiliste
    59 Golden Melon
    64 Fuschia Danger
    65 Orange Ardent
    66 Rosewood
    67 Rouge Heroine
    68 Bordeaux Fatal
    70 Le Nu
    71 Black Red
    72 Rouge Vinyle
    73 Rhythm Red
    74 Orange Electro
    78 Le Bordeaux Fuchsia 
    79 Le Magenta Fuchsia
    80 Le Beige Fuchsia
    105 Golden Dusky Pink
    106 Golden Beige
    107 Golden Tan
    109 Golden Coral
    114 Rose de Saba
    340 Golden Copper
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    Smooth the lip contour with Touche Éclat before defining it with Dessin des Lèvres. Apply Rouge Pur Couture on the centre of the lips with a brush, and then blend towards the contour.

    Sign up to receive complimentary gifts, deluxe samples and invitations to members-only shopping events.

    • 10% off your first order when you sign up*
    • Exclusive offers for subscribers
    • Invitation to private sales

    *Please note it may take up to 4 days to receive your 10% off welcome code in your inbox.



Customer Reviews
YSL Rouge Pur Couture is rated 4.7 out of 5 by 149.
Rated 5 out of 5 by from Luxurious I received my first purchase of this formula and am in love! I was pleasantly surprised by its creaminess. I expected it to be very opaque and bright. Instead its creamy and soft and very sexy. I adore #23 (Pink Coral). I have very full lips and a caramel complexion so it really brightens my skin. Having my own natural lip line, I don't even need a a lip liner. Even though soft, it is a little drying. To refresh, just rub your lips together and it becomes creamy and bright again. I also purchased #24; a pretty pale pink. Also very soft and feminine. These will be my go to colors for the summer. I plan to purchase a blue red to round out my choices.
Date published: 2012-05-16
Rated 5 out of 5 by from This is one of the best lipsticks matte or otherwise I've used in recent memory I love matte lipsticks the most really these days I only use matte lipsticks as I prefer that look. The Rouge Pur Couture Les Mats has a way better feel and look hroughout the day than the Chanel Rouge Allure Velvet, which has great colours but they really chap your lips noticeably after a while. YSL's Les Mats do NOT chap my lips which is a miracle as they're ALWAYS chapped otherwise! I bought Number 204 Rouge Scandal and it is beautiful. I have Kerry Washington's skin tone. I can use Number 204 with different coloured lip liners with no problem. I now have matte lips that look and feel great throughout the day. THIS splurge was worth it this time. Next time, I'll buy Number 202 Rose Crazy which is a beautiful and wearable raspberry pink.
Date published: 2012-10-22
Rated 5 out of 5 by from Long lasting & moisturising lipstick, must have! I purchased this lipstick in the colour le orange (num 13) I have had so many comments when wearing this lipstick. The colour is vibrant and long lasting, the perefect colour which isnt too orange and not too red. It may not be to all tastes as its quite a bright colour but it works well for me having dark hair. And there are plenty of other shades to choose from. Goes on really smooth and keeps lips moisturised, haven't had to reapply too often either. Although it may be a little pricey compared to other brand name lipsticks it's worth every penny as it's such a high quality And looks good with its gold exterior. Would definately buy other colours as I'm soo pleased with mine
Date published: 2012-02-29
Rated 5 out of 5 by from Love it I purchased Rose Dahlia when this lipstick was on sale as I thought it looked like a nice colour online. I was so happy with the colour when I got it, it's a very pretty coral colour and I thought it went nicely with my medium asian skin tone (I imagine it would go well with other complexions too). I have been looking for the perfect coral colour and I think this is it. I also like it because the colour didn't come accross as tacky or cheap. The lipstick lasted at least 4 hours and didnt wear off while I was eating. It didn't make my lips feel dry either which can sometimes happen with other makes. The packaging is also nicer in person than online and looks and feels like it's very good quality.I would love to buy more, just wish it was cheaper!
Date published: 2011-06-01
Rated 5 out of 5 by from Love love love this lipstick I bought this lipstick in fuschia 19 after seeing my sister wearing it - it looked so pretty on her I thought it might be worth a try on me. The packaging is beautiful, it's easy to apply and doesn't dry out your lips like some lipstick. I'm blonde and my sister is brunette and the colour suits us both very well. Big points to debenhams on the delivery too as it came super quickly, in time for my weekend :) highly recommend this lipstick. Another plus is that it doesn't need reapplying much as it sort of stains your lip but in a good way!
Date published: 2013-12-18
Rated 5 out of 5 by from suitable for dry lips My lips are permanently dry and I am always apprehensive of wearing lipstick, but this glides on like a soft stick of butter. Gorgeous colour (no 108 rose ocre) that has dimensions although it's sheer. Fairly good staying power for a lipstick that makes no such promises, and even smells nice. Boots online are excellent, I love that they let you know the exact hour during which you should expect your delivery, instead of the usual "between 9am-9pm"
Date published: 2013-03-08
Rated 5 out of 5 by from Beautiful I purchased this lipstick after reading all the great reviews....I've been searching for so long for a lipstick that would not only look good, but one that would stay on and would not feel dry and irritate my lips....Well, I am so glad that I purchased as it's absolutely lovely, and the colour 'Celebration Pink' is the prettiest pink that I have ever worn ..I use a neutral lip liner as the lipstick compliments itself and needs nothing else to perfect it, because its in a class of its own...
Date published: 2016-11-23
Rated 4 out of 5 by from Lovely creamy lipstick I have been using a lipstain for years and decided I wanted to give lipstick another try. This lipstick cones in a gorgeous case - it looks really glam and expensive and I feel special when I apply it!! The lipstick itself is really good too. The texture is creamy not sticky like some lipsticks tend to be and it lasted me about 4 hours before I had to touch it up again. I chose shade 14 as I like to wear red lipsticks and the colour was gorgeous. I didn't have an issue with it bleeding either, although I did apply a lip liner first. Overall, it is expensive but for a treat it is worth every penny.
Date published: 2016-01-14
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