Rouge Pur Couture

Our first customizable lipstick. Make it yours by choosing 2 rouge pur couture lipsticks.

The YSL Rouge Pur Couture Lipstick collection of captivating couture shades, including a signature red lipstick colour, o... Show more
Rouge Pur Couture

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Rouge Pur Couture
Rouge Pur Couture

Rouge Pur Couture

Our first customizable lipstick. Make it yours by choosing 2 rouge pur couture lipsticks.

Add a personalised message or monogram to your makeup. Only available on a basket total of £50 or more.


Free delivery in 3-5 business days

Easy return policy

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    The YSL Rouge Pur Couture Lipstick collection of captivating couture shades, including a signature red lipstick colour, offers each complexion a customised look. The luxurious gold case that doubles as a handy mirror unveils an SPF 15 moisturising formula which saturates lips with intense, stay-true colour and medium to full coverage, with a radiant, satin lipstick finish for up to 6 hours. Available in two new limited edition shades for Fall 2017 – 54 Prune Avenue, and 71 Black Red.

    Use our Lip Lighter for a 3D plumping effect: 

    Available in 43 shades:
    1 Le Rouge
    4 Rouge Vermillon
    6 Rose Bergamasque
    7 Le Fuschia
    9 Rose Stiletto
    10 Beige Tribute
    12 Blanc
    13 Le Orange
    14 Rouge Feu
    16 Rouge Roxane
    17 Rose Dahlia
    19 Fuschia Pink
    22 Pink Celebration
    23 Corail Poetique
    26 Rose Libertin
    27 Fuschia Innocent
    39 Pourpre Divin
    49 Tropical Pink
    50 Rouge Neon
    51 Corail Urban
    52 Rosy Coral
    53 Beige Promenade
    54 Prune Avenue
    55 Orange Indie
    56 Rouge Anonyme
    57 Pink Rhapsody
    58 Mauve Nihiliste
    59 Golden Melon
    64 Fuschia Danger
    65 Orange Ardent
    66 Rosewood
    67 Rouge Heroine
    68 Bordeaux Fatal
    70 Le Nu
    71 Black Red
    72 Rouge Vinyle
    73 Rhythm Red
    74 Orange Electro
    78 Le Bordeaux Fuchsia
    79 Le Magenta Fuchsia
    80 Le Beige Fuchsia
    81 Violine Désinvolte
    82 Rouge Provocation
    105 Golden Dusky Pink
    106 Golden Beige
    107 Golden Tan
    109 Golden Coral
    114 Rose de Saba
    340 Golden Copper
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    Smooth the lip contour with Touche Éclat before defining it with Dessin des Lèvres. Apply Rouge Pur Couture on the centre of the lips with a brush, and then blend towards the contour.

    Sign up to receive complimentary gifts, exclusive minis and invitations to members-only shopping events.

    • 10% off your first order when you sign up*
    • Exclusive offers for subscribers
    • Invitation to private sales



Customer Reviews
Rouge Pur Couture is rated 4.7 out of 5 by 233.
Rated 5 out of 5 by from Luxurious I received my first purchase of this formula and am in love! I was pleasantly surprised by its creaminess. I expected it to be very opaque and bright. Instead its creamy and soft and very sexy. I adore #23 (Pink Coral). I have very full lips and a caramel complexion so it really brightens my skin. Having my own natural lip line, I don't even need a a lip liner. Even though soft, it is a little drying. To refresh, just rub your lips together and it becomes creamy and bright again. I also purchased #24; a pretty pale pink. Also very soft and feminine. These will be my go to colors for the summer. I plan to purchase a blue red to round out my choices.
Date published: 2012-05-16
Rated 5 out of 5 by from This is one of the best lipsticks matte or otherwise I've used in recent memory I love matte lipsticks the most really these days I only use matte lipsticks as I prefer that look. The Rouge Pur Couture Les Mats has a way better feel and look hroughout the day than the Chanel Rouge Allure Velvet, which has great colours but they really chap your lips noticeably after a while. YSL's Les Mats do NOT chap my lips which is a miracle as they're ALWAYS chapped otherwise! I bought Number 204 Rouge Scandal and it is beautiful. I have Kerry Washington's skin tone. I can use Number 204 with different coloured lip liners with no problem. I now have matte lips that look and feel great throughout the day. THIS splurge was worth it this time. Next time, I'll buy Number 202 Rose Crazy which is a beautiful and wearable raspberry pink.
Date published: 2012-10-22
Rated 5 out of 5 by from suitable for dry lips My lips are permanently dry and I am always apprehensive of wearing lipstick, but this glides on like a soft stick of butter. Gorgeous colour (no 108 rose ocre) that has dimensions although it's sheer. Fairly good staying power for a lipstick that makes no such promises, and even smells nice. Boots online are excellent, I love that they let you know the exact hour during which you should expect your delivery, instead of the usual "between 9am-9pm"
Date published: 2013-03-08
Rated 5 out of 5 by from Best lipstick ever Yes I know it's expensive but it's worth the money. I treated myself to one a few months ago, then saved up enough points to get a second one. The colours are amazing, it's moisturising and the colour does last a long time. Once I've finished the two lipsticks I have I will be getting a third as YSL have bought out some more lovely new colours.
Date published: 2012-03-22
Rated 5 out of 5 by from the best there is! I have several Rouge Pur Couture lipsticks (1, 6, 10, 23, and 24), and they are the creamiest, most hydrating lipsticks I've tried. They're the only ones that don't dry out my lips or leave that icky lipstick line in the center of my lips after a few hours of wear. I also love that the case doubles as a mirror for quick and easy reapplication. #6 Rose Bergamese is my all-time favorite lipstick. It's perfect for work, and it goes with every makeup look.
Date published: 2011-08-26
Rated 5 out of 5 by from Best lipstick in the world I have used many other lipsticks but nothing beats YSL mats lipsticks. It's easy to apply and stays on for hours. It doesn't feel like wearing lipsticks when I have it on. And it also doesn't leave you feel chapped or flaky like other brands. Received so many compliments every time I wear it. I have #203 and #211. And tempting to get #214 and #217. [This review was collected as part of a promotion.]
Date published: 2016-12-29
Rated 4 out of 5 by from Lipstick color was tremendous but... I bought the monogrammed lipstick as a birthday gift for a friend. It arrived very quickly although the monogram included several other marks/scrapes...but I didn't have enough time to sending back or reorder.
Date published: 2017-03-14
Rated 5 out of 5 by from PERFECTION! I ordered #212 alternative plum..its stunning! I receive so many compliments when i wear it ( basicly all the time). Its matte and it does not dry my lips out at all! YSL is the best! There is just something special pulling that beautiful lipstick out of your purse, YSL gold tube shining and your name engraved on it! LOVE IT!!!!!!
Date published: 2016-12-08
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