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ROUGE PUR COUTURE THE BOLD

Couture shine so intense yet so thin in a buildable texture

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ROUGE PUR COUTURE THE BOLD

ROUGE PUR COUTURE THE BOLD

Couture shine so intense yet so thin in a buildable texture

Old price New price £36.00
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04 Revenged Red
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DON’T HOLD BACK
REIGNITE LIFE. CELEBRATE COLOUR. AND ENTER THE BOLD.

Couture shine lipstick for the unshy.
Provides bold colour in one stroke.
Gives a couture shine so intense yet so thin in a buildable texture.
Ultimate lasting comfort with 40% caring ingredients*

Up to 10h moisturized comfort feel.
Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable.

Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long lasting finish, and creamy comfort, the new addition to the family pushes colour, shine and comfort to the max. Bolder. Intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that’s in a league of its own – not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine.

DRESS BOLD
Modern luxury. Couture edge. The most desirable bold-couture object of desire.
In a new gold & black luxury statement.
Adorned by a unique Cassandre engraved in the mold with a hot stamping technique. Wrapped round its middle, cinched at the waist, the iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lid, and #Enter the Bold.

COLOUR AND COMMUNITY
YSL Rouge Pur Couture The Bold owes its smooth texture and moisturizing feel in no small part to the red floral oil, which come from the Ourika Community Gardens. In the untouched landscape of the Moroccan Atlas Mountains, known for its extreme conditions, YSL Beauté created exceptional gardens where botanicals are harvested by a cooperative of 33 women.
We also use FSC certified cardboard for this product, which supports forest management.

No 1 Le Rouge:
An everyday red that’s far from ordinary, with orange undertones for a contemporary edge.
No 2 Wilful Red:
Strong, classic red that looks crisp and efficient.
No 1971: Rouge Provocation:
With a heritage rich in controversy and scandal, the themes of liberation, disruption, and provocation, have never been far away from the heart of YSL Beauty. The star shade of the collection, Rouge Provocation, inspired by the haute couture of 1971, is emblematic of this rich heritage.
Drawing on YSL colour expertise and building on earthy mineral pigments infused with vivid laque red pigments, the warm shade expresses itself with a deep orange touch. A de-saturated bold red shade, it illuminates warm skin tones. It is YSL’s boldest red yet, striking at the very core of its couture heart.
No 7 Uninhibited Flame:
Shade for all skin tones. Blushing red to set spirits on fire, with a rosy hue.
No 6 Reignited Amber:
Pretty yet powerful, an amber-toned beige to get things going.
No 8 Fearless Carnelian:
Beige-nude with a reddish-white hue that sets it apart.
No 10 Brazen Nude:
With a warm underpinning, a nude for the unshy.
No 11 Nude Undisclosed:
Pumped up pink is what lends this beige, fleshy-toned shade a modern audacity.
No 12 Nu Incongru:
Sophisticated, beige-pink that suits all and works with everything. Perfect balance of flattering warm & cool pigments.
No 1968 Nude Statement :
Say it loud in rosewood nude.
No 13 Nude Era :
Take couture next–level in peachy tone nude.
No 14 Nude Tribute :
Go bolder in deep brown nude.
*79% of consumers said “My lips feel cared for”

Illuminate your cupid’s bow with TOUCHE ÉCLAT ILLUMINATING PEN before defining the outer line of your lips with DESSIN DES LÉVRES LIP LINER. Then, starting at the centre of the lip, glide RPC THE BOLD towards the corners of the lip. For more intensity, reverse the movement for maximum colour impact. A lip brush can also be used to spread the colour over the lips or to add a second layer of lip colour with precision. Use DESSIN DES LÉVRES LIP LINER to tidy up after application if needed.
TRIMETHYLSILOXYPHENYL DIMETHICONE • C12-15 ALKYL BENZOATE • OCTYLDODECANOL • HYDROGENATED POLYISOBUTENE • VP/EICOSENE COPOLYMER • ETHYLCELLULOSE • PARAFFIN • POLYETHYLENE • CI 15850 / RED 7 • CI 15850 / RED 6 • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • PEG-45/DODECYL GLYCOL COPOLYMER • CI 45410 / RED 28 LAKE • CI 77891 / TITANIUM DIOXIDE • METHYL METHACRYLATE CROSSPOLYMER • SYNTHETIC WAX • CI 15985 / YELLOW 6 LAKE • TRIHYDROXYSTEARIN • VITIS VINIFERA SEED OIL / GRAPE SEED OIL • TRIETHOXYSILYLETHYL POLYDIMETHYLSILOXYETHYL DIMETHICONE • ISOPROPYL TITANIUM TRIISOSTEARATE • ALUMINA • AQUA / WATER / EAU • TOCOPHEROL • GLYCERIN • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT • PAPAVER RHOEAS PETAL EXTRACT • CITRIC ACID • SODIUM BENZOATE • POTASSIUM SORBATE • PARFUM / FRAGRANCE

TOOLS & SERVICES

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FIND YOUR PERFECT COUTURE SHADE


BOLDER.
BETTER.
LOADED WITH
THE ULTIMATE
CARE.

BOLDER.BETTER.
LOADED WITH
THE ULTIMATE
CARE.

BOLD SHINE COLOUR LIPSTICK WITH AN
ULTIMATE LASTING COMFORT, PROVIDED BY A
CARING FORMULA. RED FLORAL OIL FROM THE
YSL BEAUTY OURIKA COMMUNITY GARDENS
TO BOOST SMOOTHNESS & MOISTURE AND
GRAPE OIL FOR COMFORT.

BOLD SHINE COLOUR LIPSTICK WITH AN
ULTIMATE LASTING COMFORT, PROVIDED BY A
CARING FORMULA. RED FLORAL OIL FROM THE
YSL BEAUTY OURIKA COMMUNITY GARDENS
TO BOOST SMOOTHNESS & MOISTURE AND
GRAPE OIL FOR COMFORT.

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