OURIKA COMMUNITY GARDENS
MOROCCO:
A VIBRANT HERITAGE
YSL working in Marrakech Pierre Boulat courtesy Association Pierre & Alexandra Boulat

“When I discovered Morocco, I understood that my own colour palette was that of zelliges, zouacs, djellabas and kaftans. The audacities that have since been mine, I owe them to this country, to the violence of the agreements, to the insolence of the mixtures, to the ardour of the inventions. This culture became mine, but I did not just import it, I annexed it, transformed it, adapted it.” Yves Saint Laurent

Yves Saint Laurent discovered Morocco in 1966, at the age of 33. It was a revelation : he fell in love with the light bathed country, its vibrant colours and its way of life so different to the Parisian bustle. The effect was so powerful, he instantly knew that this country would be his refuge, his paradise and an inexhaustible source of inspiration as it had been for artists like Delacroix and Matisse. To him, Morocco was more than a travel destination: after that first trip, assisted by Pierre Bergé , he bought a house and turned the sublime Majorelle Gardens into a haven of sheer happiness . It became his creative retreat a place that inspired his innovative ideas and bold use of colour.

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THE PROJECT

The love story between Yves Saint Laurent and Morocco continues to the Ourika Valley at the gates of the Atlas Mountains, some thirty kilometres from the buzz of Marrakech. What used to be a wasteland has been transformed into a botanical garden. In addition to creating job opportunities for a cooperative of women, these gardens allow YSL Beauté to harvest some of the precious ingredients used in the YSL Beauté creation.

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Sustainable growth for a better future

Learn about our innovative approach to creating a better future.

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Positive impact on local communities

Explore our social impact toward women's autonomy, as we promote their unique skills and financial independance through their local ancestral know-how.

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OUR COMMITMENTS

OURIKA COMMUNITY
GARDENS

Find out more about the beautiful Moroccan gardens where we harvest select ingredients & support local communities of women.

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Environmental
Commitments

We are aiming to create a sustainable way of working.

Discover

OUR COMMITMENTS

OURIKA COMMUNITY
GARDENS

Find out more about the beautiful Moroccan gardens where we harvest select ingredients & support local communities of women.

Discover

Environmental
Commitments

We are aiming to create a sustainable way of working.

Discover