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THE ART OF LASHES:
A LESSON IN LENGTHENING


HOW TO CREATE A FLUTTER SO FIERCE, YOU’LL NEVER GO FAUX AGAIN

It really is all in your eyes — so you’d better up your lash game, fast. Whether you’re serving a sultry glare or practicing the power of persuasion, we all know that long, lush lashes do most of the work. And since the goal is to accentuate them as much as possible whilst still appearing all your own, for some, the pursuit for perfect lashes is life-long. Well, yours ends here — because we’re revealing how to get longer-looking lashes, guaranteed to withstand all the batting you’re capable of.

1. LASH SERUM: THINK LONG-TERM


In lash length terms, going straight in for the kill with a black mascara will only get you so far. To take them above and beyond (which is where we set the bar), treat your lashes just as you would your skin before applying makeup.​

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Like the facial serum you consider as vital as your morning coffee, Volume Effet Faux Cils Flash Primer brings lashes to life, twofold. First, it spins length like silk with pro-vitamin B5, argan oil and walnut leaf extract from the YSL Ourika Gardens in Morocco, which combine to condition, hydrate, strengthen and reinforce lashes, encouraging natural growth. Second, it offers extra hold — meaning mascara performs better and lashes appear bolder in colour, denser in volume and a whole lot longer.


2. LASH CURLER: STYLE THEM JUST SO

The immaculate lash line. The sleek, combed finish. The unreal length. To rival the effect of false lashes, make an eyelash curler your next obsession. For those yet to get up-close and personal with only one of the longest-standing beauty tools, curling your lashes not only cleans up strays, it also gives an instant lift, putting your natural length on show. No slap-dash methods. There’s a technique to this — and, if you want a permed look that lasts as long as your mascara, you’ll want to get it right:​

 • Lay a mirror flat and look down into it — this gives you better lash access​

• Position the curler as close to the roots of your lashes as possible​

• Gently squeeze the curler and repeat a few times in the same place​

• Repeat along the lengths of the lashes until you reach the ends — this creates a natural curl with staying power


3. MASCARA: CHOOSE YOUR LENGTHENER

A one-size-fits-all approach just won’t do when it comes to finding the best lengthening mascara. We’ve all got our preferences: Maybe your lashes need curl over volume? Maybe drama isn’t your thing, and a natural look feels best? Or maybe it depends on the occasion. However you like your lashes, we’ve got the formula — length and volume always guaranteed, as well as strand-strengthening ingredients from the Ourika Gardens.​

FOR VOLUME

Lash Clash Mascara​

Your lashes, but with +200% volume — with an innovative oil-in-water wax formula that gets feathery length and cake-free volume spot on. Build it up at the roots first to simulate fullness for the lushest look.

FOR YOUR LASHES, BUT BETTER

Mascara Volume Effet Faux Cils​

Want nine-times more volume than your bare lashes? It’s all yours with our legendary bestselling mascara. This one boosts length, volume and curl, with a fluffy fibre brush that simultaneously plumps, elongates and densifies your natural lashes with every single swipe.​

FOR EXTRA INTENSITY

Mascara Volume Effet Faux Cils Radical​

Identical to the original in performance, but this blacker-than-black formula hits lashes full-force with a saturated carbon shade. Your secret weapon for late nights, dramatic makeup looks and times when you need to stand out.

FOR CURL

Mascara Volume Effet Faux Cils The Curler​

An innovative magic wand that treats lashes with two-in-one curling technology, the results might seem supernatural — but really, it’s cutting-edge science. With an exclusive curl-boosting formula and a curved elastomer comb on each side, the effect takes that just-curled look up another notch.

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