A man with long dreadlocks wearing sunglasses holds an electric guitar, with a snake wrapped around his arm. He is dressed in a black shirt and appears against a blurred blue background.

SHOW Y.

DARE TO SHOW YOUR Y

Overcome your fears. Turn them into your greatest success.

THE UNIVERSE OF Y

EAU DE TOILETTE

FRESH
HIGHLY FRESH INTENSITY

GERANIUM, LAVENDER,
INCENSE

FRESH CLEAN
PROJECTION.
DAY SCENT.

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EAU DE PARFUM

ICONIC
ICONIC SENSUAL
FRESHNESS

GERANIUM, SAGE,
SENSUOUS WOODS

MASCULINE &
ICONIC PROJECTION.
EVERYDAY SCENT.

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EAU DE PARFUM
INTENSE

SENSUAL
POWERFUL PATCHOULI
IMPACT

LAVENDER, JUNIPER
BERRIES, PATCHOULI

POWERFUL WOODY
FACET PROJECTION.
EVERYDAY SCENT

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LE PARFUM

HOT
FRESH MIDNIGHT PINE
INTENSITY

MIDNIGHT PINE, 9:40 AM
GERANIUM, FIR BALSAM

HOT SENSUAL
PROJECTION.
NOCTURNAL SCENT.

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L’ELIXIR

RICH
SENSUAL OUD RICHNESS

9:40 AM GERANIUM,
NATURAL OUD, INCENSE

STRONG
PROJECTION.
EXCEPTIONAL SCENT.

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THE SCENT OF THE
SELF-ACCOMPLISHED
MAN WHO DARES TO SHOW Y
Y, THE NEW LE PARFUM

Y LE PARFUM

HIGHLY INVIGORATING
INTENSELY HOT

An ambery-woody take of the iconic fresh Y signature. More concentrated than the original Y LE PARFUM.
The embodiment of the intense blue night. A deeply invigorating midnight pine accord and a sensual, resinous fir balsam from Canadian pine forests.
SHOW YOUR POWER. SHOW Y.

DISCOVER

An illustration of a refillable container, featuring a simple design with a graphic of a bottle and a refill symbol in the top right corner. The background is a solid dark color.

Y EAU DE PARFUM

HIGHLY CLEAN
INTENSELY MASCULINE

The iconic Y signature. A play on light and shadow. A powerful blend of fresh sage, crisp geranium, sensual woods, and Tonka. The iconic fragrance of the self-accomplished man who dares to show Y.

DISCOVER

A bottle of Yves Saint Laurent Y fragrance is displayed against a textured background of dark cocoa pods and white flowers, highlighting the contrast between the bottle's sleek design and the natural elements.

A simple, dark-colored background with a circular icon in the top right corner that features a refillable bottle symbol.

Y EAU DE PARFUM

HIGHLY CLEAN
INTENSELY MASCULINE

The iconic Y signature. A play on light and shadow. A powerful blend of fresh sage, crisp geranium, sensual woods, and Tonka. The iconic fragrance of the self-accomplished man who dares to show Y.

DISCOVER

A sleek bottle of Yves Saint Laurent Y perfume is prominently displayed against a dark, textured background. Surrounding the bottle are white flowers, adding a touch of elegance to the composition.

A solid dark blue background with no discernible imagery or text.

Y L’ELIXIR

HIGHLY ENIGMATIC
INTENSELY RICH

Blend of luxurious ingredients: natural oud wood, matched with mysterious incense and ourika geranium captured at 9h40 when it is most intense. The most highly concentrated, most intense interpretation yet of Y. The Elixir of success.

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A solid dark teal background with no visible patterns or textures.

Y EAU DE TOILETTE

HIGHLY FRESH
INTENSELY SEXY

A mineral woody fragrance contrasting fresh lavender & aromatic clary sage with a crisp, verdant bite of geranium bourbon heart. Freshness matched by the warmth of sensual woods, sexy ambergris & addictive incense. A new level of intensity. A blue wave of clean and sexy.

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A bottle of Yves Saint Laurent fragrance surrounded by white flowers and water, with a stylized "Y" in the background.

Y EAU DE TOILETTE

HIGHLY FRESH
INTENSELY SEXY

A mineral woody fragrance contrasting fresh lavender & aromatic clary sage with a crisp, verdant bite of geranium bourbon heart. Freshness matched by the warmth of sensual woods, sexy ambergris & addictive incense. A new level of intensity. A blue wave of clean and sexy.

DISCOVER

A bottle of Yves Saint Laurent Y perfume is placed on a bed of dark berries and green leaves, with a large metallic letter "Y" in the background.

This image features a solid dark teal background with no other elements visible.

Y EAU DE PARFUM INTENSE

HIGHLY INVIGORATING
INTENSELY RAW

The iconic blend of powerful French blue lavender, crisp sage and fresh geranium essence. Intensified with vibrant blue juniper berry and sensuous notes of deep woody patchouli sourced from Bali. Addictive and intense, with a day-long intensity in a spray, amplify your passion, amplify your Y.

DISCOVER

A person holds a stylish Yves Saint Laurent perfume bottle while placing a cap on it, against a gradient blue background.

REFILL, REUSE, RENEW

YSL Beauty is committed to Reduce Our Impact. Refilling your Yconic Y LE PARFUM bottle helps save 59%* glass, 73%* metals and 9%* plastic.

*Calculation made on the comparison of 1 refillable 100ml bottle + 2 refill 150ml vs. 4 classic non-refillable 100ml bottles.

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THE CAMPAIGN
LENNY KRAVITZ, THE PATH TO SELF ACCOMPLISHMENT

Y THE BLUE

"Blue is a spiritual color for me. It has an aura,
representing intuition, inspiration and inner
peace. Blue is the color of my new album
Blue Electric Light. It is also the color of Y. It's
clean, It's elegant."

Y THE MUSIC

"It's a new sound. it's a new force of love and
passion, straight from the heart. It fills yourself
with great feelings and adrenaline. Anything
can happen."

Y THE MUSIC

"It's a new sound. it's a new force of love and passion, straight from the heart. It fills yourself with great feelings and adrenaline. Anything can happen."

Y THE SNAKE

"The snake is the ultimate paradox. It's wild,
sensual, instinctive creature, but also a
symbol of knowledge, a totem of fearlessness.
It's a constant reminder to grow, to evolve, to
be fearless on your own path to success."

BEHIND THE SCENES
WITH LENNY KRAVITZ