YSL BEAUTY PARTNERS WITH WOMEN’S AID ENGLAND TO PROTECT WOMEN ACROSS THE UK
We are delighted to announce the launch of our partnership with non-profit organisation Women’s Aid England – part of a global “Abuse is Not Love” programme from YSL Beauty.
This aims to prevent and fight against Intimate Partner Violence (IPV), a type of domestic abuse.
Women’s Aid England is a grassroots federation working together to provide life-saving services in England and build a future where domestic abuse is not tolerated.
YSL Beauty seeks to offer support to Women’s Aid England with a four pillar programme:
from funding training sessions for children in schools across the country,
to educating our own staff to support customers at counter.
A Four Pillar Programme
The Safer Futures Project
The project will train Schools Advocates, who will lead on various points in the fight against Intimate Partner Violence. The program will benefit at least 12,000 children and young people.
The Expect Respect Toolkit
This toolkit serves as a guide for teachers and professionals and contains age-appropriate activities that support children through primary education. It provides resources aimed at schools that must ensure gender and sexism education is provided effectively.
Internal Training of the Yves Saint Laurent Beauty teams
Workshops and training seminars are organised for YSL Beauty corporate and front-line teams to understand and identify abusive relationships.
Contribution to Thought Leadership through research
The brand aims to have a long-term impact on the fight against Intimate Partner Violence through contributions to research studies on youth and prevention.
“Knowing that everyone can play a role in preventing and fighting against Intimate Partner Violence, a hidden crime that tragically impacts 1 in 3 women, I am proud to support the cause and use our voice to drive awareness and champion change.”
ALICE SCHOLES, GENERAL MANAGER UK & IRELAND, YSL BEAUTY
“It's crucial for us to come together to raise awareness of domestic abuse. From educating children through to training YSL staff, it's vital everyone has an understanding of abuse so abuse is recognised, more survivors can be supported and we can end Intimate Partner Violence.”
FARAH NAZEER, CHIEF EXECUTIVE OF WOMEN'S AID
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