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Find your perfect lipstick for lipstick day

Find Your Perfect Lipstick this National Lipstick Day

National Lipstick Day falls on Saturday 29th July and what better way to celebrate this icon of beauty, than by finding your perfect lipstick?

Lipstick is one of the easiest ways to update your look, and lipstick, as one of the first beauty products has both history and power – it fully deserves its status as a beauty legend. The first known appearance of lipstick was over 5000 years ago, and the first commercial lipstick was created in 1884.

Since then, makeup technology has advanced more than anyone could have imagined and we now have myriad formulas, shades and even a product that can create personalised lipsticks at home!

How to choose the perfect lipstick for you

First up, know your skin undertone, we usually fall into 3 camps – warm, cool, or neutral. The most reliable way to find your skin undertone is to look closely at the veins on your inner wrist. If they’re blue or purple, then your skin is cool. Warm skin tones tend to have greenish looking veins and if you can’t really tell, or, your veins are not particularly visible then you have neutral undertones. If you’re still not sure, you can visit one of our makeup counters for personalised advice or book a 1:1 virtual consultation with one of our makeup experts.

Cool and warm lipstick shades

When it comes to lipstick it’s a good idea to find shades with similar undertones to yours as these will work to enhance your complexion. If you have cool undertones, choose shades with bluer undertones like plums and wines. If you have warm undertones, corals and terracottas have a warm base that will bring radiance to your skin. Those with neutral undertones can choose any shade! You can use our Virtual Try On tool to see what lipstick shades look great on your skin.

Find your lipstick finish  

Lipstick finishes can vary from ultra-matte to ultra-shiny and everything in-between. Matte finishes are great if you want a polished, smooth, clean look, while glossy finishes reflect light and make lips look fuller. We’d suggest keeping a few different options in your makeup bag, because different lipsticks work for different situations, a collection of different shades, formulas and finishes gives you options. 

With a leather matte finish Rouge Pur Couture The Slim Lipstick is easy to apply on the go thanks to its narrow angled tip.

Long-lasting and in array of shades, this is our bestselling matte lipstick for a reason! 

A creamy, demi-matte finish and intense colour pay-off makes Rouge Pur Couture The Slim Velvet Radical Lipstick an uncompromising lipstick. 

When you need a couture shine lipstick which is pure colour, long lasting finish, and creamy comfort, reach for Rouge Pur Couture The Bold. This lipstick adds intense colour that lasts up to 5-6 hours, yet with a skin-line thin film that sits comfortably on the lips.

For a luminous shine finish, try Rouge Volupté Shine Lipstick an oil-infused, ultra-hydrating lipstick. 

Sometimes only a classic works, everyone should have a satin finish lipstick and we love Rouge Pur Couture Lipstick SPF15 which delivers rich and luxurious colour. Find your lipstick finish.

Lipstick Application

Keep your lips smooth and soft with regular lip balm application, our Rouge Volupté Candy Glaze offers the care of a balm with the shine of a gloss. Choose from an array of shades or go for just the shine with our 02 Healthy Glow Plumper. Enriched with vitamin E and hyaluronic acid this hydrating balm in a lipstick bullet provides up to 8 hours of nourishment.  

Perfect Nude Lipstick 

Barely-there nude lipstick in a shade that's close to your natural lips is versatile enough to look great everyday and night and can make you feel put-together no matter what. Nude shades look great in all lipstick finishes, and finding your perfect nude will transform your makeup looks. The creamy formula of Rouge Pur Couture The Slim Velvet Radical Lipstick and semi-matte finish make it the perfect lipstick, plus it comes in 18 shades, including an array of nudes to suit differing skin tones.

Classic Red Lipstick 

Red lipstick is a classic and everyone should find their perfect shade of red. We recommend Rouge Pur Couture The Slim Lipstick in 01 Rouge Extravagant, a true red with slight blue undertones that is ideal for cool or neutral undertones. For warmer skin, we love the orangey undertoned Rouge Pur Couture Lipstick SPF15 in 153 Chili Provocation.

Your Personal Lipstick Creator

Meet the Rouge Sur Mesure Device the 1st personalised lip colour creator that means you can create up to 4000 lipstick shades whenever you choose! Advanced technology lets you make a lip colour that exactly matches anything you take a photo of, whether that's a dress, shoes or even a nail polish! You can also virtually experient with shades - going lighter or darker and seeing what suits you before pressing a single button and creating a bespoke lipstick! 


What day is National Lipstick Day? 

This year National Lipstick Day falls on Saturday July 29th. 

How do you celebrate National Lipstick Day? 

We suggest grabbing your favourite lipstick and applying liberally! You could also gift a lipstick to a friend or choose a new shade for you. 


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