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When it comes to lipstick, we’ve all got our own goals. But no matter what they are, there’s always one we keep in common: making it last. As long as possible. We all want a high-pigment partner that lasts long-term. No drama. No compromises. ​


The secret to long-lasting lip colour is partly in the formula, but partly down to you too. And here it is: the method that buys you back time, effort and with a low-maintenence lipstick formula.​


The method: Prep for lipstick longevity


Give your lips the right amount of love, and they’ll give it back. These are the all-important preliminary steps to follow if you want lip colour that lasts as long as you do.

1. Buff your base


The smoother your lips, the smoother the lipstick application, and therefore, smooth-running wear. Skip exfoliation, and you may fall victim to flaky, caked-on, or uneven colour. So, for guaranteed plain sailing colour, dampen a wash cloth and gently exfoliate your lips in circular motions — so dry, dead and flaky skin gets the cold shoulder.

2. Prime with balm


Yes, lip balm is essential for priming your newly smooth lips pre-lipstick, but it comes with a technique. Hydration is the key here, not a sheen finish — so our tip is to treat your go-to lip balm like you would a mask: apply it as normal, leave it on for 5 minutes, then dab off the excess product. This leaves your pout nourished and moisturised to its plumpest, with a finish that won’t let lipstick slide off.

3. Lay down the lines


Now let’s tackle the lipstick sins: smudging, fading — the list goes on. But what if we told you there’s a sure-fire way to keep your colour inside the lines? First, frame your lip line for peak definition and a colour-fast finish with a touch of Touche Eclat Illuminating Pen, blended to invisible perfection. Next, trace the outside of your lip line with Dessin Des Lèvres Lip Liner, which stays put for up to six hours and keeps your lipstick firmly on a leash.




It delivers the payoff you’ve always wanted but never thought possible. It lays down full pigment and a luxe fabric finish, but maintains a naked feel. It’s comfortable beyond belief, and holds its own through thick and thin — and, it offers precision with a square bullet that achieves even higher definition. Rouge Pur Couture The Slim Lipstick comes in two full-power finishes. Choose your weapon, and — either way — sip your coffee (or cocktail) sans souci.


​The original full matte finish. And our bestselling lipstick. Ever wondered why? Because it lays down rich colour that wears like a second skin, meaning once you’ve applied it, you won’t even give it a second thought. Your favourite red, tattooed on, until you take it off.



Radically creamy, radically comfortable, radical impact. Velvet Radical is ultra-intensely pigmented red with a demi-matte finish. It coats lips in lush, creamy colour to an unbelievable degree, but feels lightweight similar to a lip balm. Just one layer, and you’re good to go — fancy some extra space in your bag?


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