How to Build a Mascara Wardrobe

Start with a lash serum  

Everyday dream mascara  

Choose a do-it-all lengthening mascara like Mascara Volume Effet Faux Cils​​ which boosts length, volume and curl. The buildable formula means you can customise how dramatic you want your lashes to look. A single swipe will plump, elongate and volumize, while several coats will lead to a dramatic lash boost with longer looking, thick and bold eyelashes. 

When you want volume  

Mascara Wardrobe FAQs

How do you make mascara look perfect? 

Start with a coat of our lash primer Volume Effet Faux Cils Flash Primer and wait about a minute before applying your first coat of mascara. Next, take your mascara and start applying at the root of the lash on the outside of the eye. Apply the brush to the lash, pushing upwards & outwards at the same time with a zig-zag type of movement. On the inner & bottom lashes, use just the tip of the brush and apply to individual lashes. 

How do you layer mascara? 

Apply your first coat, then wait about 30 seconds before applying the next coat. To prevent clumping, run the brush through the tip of the bottle repeatedly to remove excess formula and apply in zig-zag motions to separate lashes.

How many coats of mascara should I use? 

For a natural, but defined look 2 coats of a mascara such as our Lash Clash Mascara should give your lashes colour and volume. For a more dramatic look build up to 5 coats. 

What colour mascara should I choose? 

Black mascara is a firm favourite that helps lashes to look more defined. Your perfect mascara might be brown in colour as this can look more natural and make lashes appear soft and romantic. Bright colours like purples or blues complement some eye makeup looks and will fit seamlessly into your beauty routine while giving your look something new.