Main content



Lipstick. We adore it — in all its forms. But there are skin types, occasions, lifestyles and tastes that just don’t mix with certain textures. Matte on dry skin in the middle of winter? A classic faux pas! Liquid with only water-based makeup remover on hand? Typical. These lipstick formulas all have their qualities, and we’re giving them definition — so you can wise-up on the finish you really want, fast-track our lipstick library, and head straight for The One.​


PRO TIP: Trace around the outside of your lip line with Touche Eclat High CoverConcealer, and blend out for flawlessly defined edges. Follow with a dab of original Touche Eclat Concealer on your cupid’s bow to accentuate shape and volume.


It softly diffuses light, rather than reflects it. It delivers pure, full-pigment colour that resembles decadent couture fabric (does velvet sound familiar?). That’s why a matte formula serves as the perfect backdrop when your eye look is stealing the show — keeping all eyes on your eyes, whilst balancing your features. Try our Rouge Pur Couture The Slim Lipstick: a leather matte finish that offers uncompromising coverage and an angled bullet that also functions as a liner.

 ​Fancy a velvety finish? Try our Rouge Pur Couture The Slim Velvet Radical Lipstick​



When it comes to performance, liquid lipstick always wins. All the benefits of a matte lipstick, but liquid goes the extra mile with moisture, nourishment, and shocking staying power. This is not a drill: all-day comfort, supreme hydration and waterproof wear that holds its own through eating and drinking is the standard. Just remember an oil-based makeup remover. See it for yourself with Tatouage Couture Velvet Cream Liquid Lipstick, which paints right on and only shifts when you remove it.

Fancy another? Try Tatouage Couture Matte Stain Liquid Lipstick



If plumping is your priority, go for a gloss. Capable of holding copious amounts of moisture, the power of a gloss is often delivered in two phases: first with hydrating ingredients that plump out cracks and creases from dryness, and second with a light-reflecting illusion of volume from a smoothing high-shine formula. In the same vein, Rouge Volupte Candy Glaze combines the best of a balm and a lipstick, with a sugar-coating of plant-based hydrators like hyaluronic acid. Has lipstick ever tasted so sweet?


Fancy another? Try Vernis à Lèvres Water Stain Lip Gloss or Vernis à Lèvres Vinyl Cream Lip Gloss



Satin lipstick screams nothing but classic. It has dominated the most iconic makeup trends for decades, so how could you possibly go wrong? Have your cake and eat it with full-pigment, creamy colour, as much definition as you desire, and hydration, nourishment and comfort that keeps lips looking full. With satin, you’re spoiled.​


Rouge Pur Couture Lipstick has been famous since the late '70s for its full, creamy coverage and wardrobe of iconic shades; take your pick from all the reds, oranges, pinks and nudes that have ruled over the eras.


A sheer lipstick might be the only one you need. It wears like a soft-focus filter. Think ‘70s disco. Blurred lines. Quiet impact. And good for all occasions, given its lightweight and easy-wearing formula, letting the beauty of your natural lips shine through.​


Our most iconic sheer runway looks, immortalised in a lipstick, Rouge Pur Couture The Slim Sheer Matte Lipstick, like the most delicate silk chiffon, elegantly skims the skin, and all-but-covers it all. Build your finish from subtle to vivid to find the sensual flush that fits.​

Fancy another? Try NU Lip & Cheek Balmy Tint


We get it. Shopping online for a new lipstick isn’t easy. What if the shade doesn’t suit? What if the finish isn’t what you expected? That’s why we’ve unlocked the power of AI, allowing you to wear the product — virtually — before you commit to buying it.


Orientation message
For the best experience, please turn your device