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Close-up of three luxurious lipsticks in gold tubes, arranged on a rich red background, showcasing various shades of red and nude.

NEW ROUGE
PUR COUTURE

Give in to a burst of pure color in an instant lip
fusion. PURE COLOR, PURE CARE. PURE COUTURE.
Get ready to meet your new couture obsession.

DISCOVER

NEW ROUGE
PUR COUTURE

Give in to a burst of pure color in an instant lip
fusion. PURE COLOR, PURE CARE. PURE COUTURE.
Get ready to meet your new couture obsession.

DISCOVER

PURE COLOR.

40 SHADES IN 4 COUTURE COLOR
FAMILIES FOR EVERY SKIN TONE &
ATTITUDE

ROUGE
MUSE
 
NU
MUSE
 
ORANGE
MUSE
 
PINK
MUSE
 
    A close-up image of two YSL lipstick tubes, one nude and one deep red, positioned partially overlapping against a dark background.

    PURE CARE

    Load of 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from the Ourika Community Gardens. Up to 16h protection & comfort feel.


    COUTURE ME UP

    Rouge Pur Couture

    Rouge Pur Couture

    Pure color-in-care satin lipstick

    RM ROUGE MUSE
    Lipstick
    Old price New price £38.00
    Rouge Pur Couture

    Rouge Pur Couture

    Pure color-in-care satin lipstick

    NM NU MUSE
    Lipstick
    Old price New price £38.00
    Rouge Pur Couture

    Rouge Pur Couture

    Pure color-in-care satin lipstick

    PM PINK MUSE
    Lipstick
    Old price New price £38.00

    R O U G E  P U R  
    C O U T U R E  F A M I L Y

    ROUGE PUR COUTURE
    THE BOLD

    BOLD COLOR & SHINE
    HIGH PIGMENT
    LASTING COMFORT
    15 SHADES
    SHOP NOW

    ROUGE PUR COUTURE
     

    PURE COLOR
    SATIN FINISH
    UP TO 16H COMFORT*
    40 SHADES
    SHOP NOW

    ROUGE PUR COUTURE
    THE SLIM

    LEATHER MATTE FINISH
    24 SHADES
    ALL DAY WEAR
    HIGH COVERAGE
    SHOP NOW
    Close-up of luxury lipstick tubes with gold packaging and a soft pink shade, elegantly arranged on a neutral background.

    ROUGE PUR
    COUTURE
    NEW NUDES

    DRESS YOUR LIPS IN COUTURE WITH 6 NEW NUDE SHADES OF ROUGE PUR COUTURE & ROUGE PUR COUTURE THE BOLD. EXPERIENCE PURE COLOR, PURE CARE, PURE COUTURE.

    DISCOVER OUR
    NEW NUDE SHADES

    #14 NUDE
    RENDEZ-VOUS

    NUDE IS A BOLD STATEMENT WHEN DRESSED
    IN SHADE N14 NUDE RENDEZ-VOUS

    TRY now

    #15 NUDE SELF
     

    DARE TO ENTER YOUR NUDE ERA WITH
    SHADE N15 NUDE SELF FOR THE UNSHY

    TRY now

    #44 NUDE
    LAVALLIÈRE

    MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
    YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE

    TRY now

      #16 ROSEWOOD
      ENCOUNTER

      NUDE IS A BOLD STATEMENT WHEN DRESSED
      IN SHADE N16 ROSEWOOD ENCOUNTER

      TRY now

      #17 DARING
      NUDE

      DARE TO ENTER YOUR NUDE ERA WITH
      SHADE N17 DARING NUDE

      TRY now

      #44 NUDE
      LAVALLIÈRE

      MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
      YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE

      TRY now
        A luxurious makeup package in black and gold, featuring the YSL logo, accompanied by three lipstick bullets in various shades of pink.

        YSL LIP STYLIST

        From daring red to statement nude, from audacious orange to bold pink – find your personal rouge pur couture.

        FIND YOUR PERSONAL SHADE

        YSL LIP STYLIST

        From daring red to statement nude, from audacious orange to bold pink – find your personal rouge pur couture.

        FIND YOUR PERSONAL SHADE

        T O O L S & S E R V I C E S

        TRY IT ON

        DARE TO VIRTUALLY TRY ON 700+ SHADES
        IN JUST ONE CLICK.
        DISCOVER MORE

        REFILL YOUR LIPSTICK

        REFILL YOUR MUSE SHADE IN ONE CLICK.
         
        REFILL NOW
          A golden block with a black dollar sign symbol, surrounded by shiny gold cubes.

          Y O U   M A Y   A L S O   L I K E

          All Hours Foundation

          All Hours Foundation

          24h full coverage, lightweight foundation. Infused with hyaluronic acid

          Color:
          LW7
          Select a shade
          LC1 color for All Hours Foundation, 1 of 40
          LC2 color for All Hours Foundation, 2 of 40
          LC5 color for All Hours Foundation, 3 of 40
          LN1 color for All Hours Foundation, 4 of 40
          The product variation is out of stock, LN4 color for All Hours Foundation, 5 of 40
          LW1 color for All Hours Foundation, 6 of 40
          Selected LW7 color for All Hours Foundation, 7 of 40
          MC2 color for All Hours Foundation, 8 of 40
          The product variation is out of stock, MN1 color for All Hours Foundation, 9 of 40
          MN7 color for All Hours Foundation, 10 of 40
          MN10 color for All Hours Foundation, 11 of 40
          MW2 color for All Hours Foundation, 12 of 40
          MW9 color for All Hours Foundation, 13 of 40
          DN1 color for All Hours Foundation, 14 of 40
          The product variation is out of stock, DN5 color for All Hours Foundation, 15 of 40
          DW1 color for All Hours Foundation, 16 of 40
          DW4 color for All Hours Foundation, 17 of 40
          DW7 color for All Hours Foundation, 18 of 40
          LC3 color for All Hours Foundation, 19 of 40
          LN6 color for All Hours Foundation, 20 of 40
          LC6 color for All Hours Foundation, 21 of 40
          LN3 color for All Hours Foundation, 22 of 40
          LW8 color for All Hours Foundation, 23 of 40
          LC4 color for All Hours Foundation, 24 of 40
          LW4 color for All Hours Foundation, 25 of 40
          LN8 color for All Hours Foundation, 26 of 40
          MN8 color for All Hours Foundation, 27 of 40
          MN4 color for All Hours Foundation, 28 of 40
          LW9 color for All Hours Foundation, 29 of 40
          MN5 color for All Hours Foundation, 30 of 40
          MN9 color for All Hours Foundation, 31 of 40
          LN9 color for All Hours Foundation, 32 of 40
          MC5 color for All Hours Foundation, 33 of 40
          MW8 color for All Hours Foundation, 34 of 40
          DW2 color for All Hours Foundation, 35 of 40
          MN6 color for All Hours Foundation, 36 of 40
          DC7 color for All Hours Foundation, 37 of 40
          LN7 color for All Hours Foundation, 38 of 40
          DC9 color for All Hours Foundation, 39 of 40
          DN3 color for All Hours Foundation, 40 of 40
          Old price New price £44.00
          Mascara Volume Effet Faux Cils

          Mascara Volume Effet Faux Cils

          A luxurious mascara that delivers buildable volume and length

          Color:
          1 High Density Black
          Select a shade
          Selected 1 High Density Black color for Mascara Volume Effet Faux Cils, 1 of 3
          2 Rich Brown color for Mascara Volume Effet Faux Cils, 2 of 3
          The product variation is out of stock, 6 - Deep Night color for Mascara Volume Effet Faux Cils, 3 of 3
          Old price New price £33.00
          Touche Eclat

          Touche Éclat

          The iconic face illuminator and #1 essential for your makeup bag

          Color:
          2 Ivoire Lumière
          Select a shade
          The product variation is out of stock, 0 Luminous Milk color for Touche Éclat, 1 of 12
          1 Rose Lumière color for Touche Éclat, 2 of 12
          1.5 Radiant Silk color for Touche Éclat, 3 of 12
          Selected 2 Ivoire Lumière color for Touche Éclat, 4 of 12
          The product variation is out of stock, 2.5 Luminous Vanilla color for Touche Éclat, 5 of 12
          03 Light Peach color for Touche Éclat, 6 of 12
          The product variation is out of stock, 3.5 Luminous Almond color for Touche Éclat, 7 of 12
          The product variation is out of stock, 4.5 Luminous Sand color for Touche Éclat, 8 of 12
          The product variation is out of stock, 5.5 Praline Light color for Touche Éclat, 9 of 12
          7.5 Luminous Cinnamon color for Touche Éclat, 10 of 12
          8 Luminous Espresso color for Touche Éclat, 11 of 12
          9 Luminous Acacia color for Touche Éclat, 12 of 12
          Old price New price £33.00
          LIBRE Eau De Parfum
          ENGRAVE TRY IT FIRST

          LIBRE Eau De Parfum

          The iconic scent
of freedom
by Yves Saint Laurent

          Old price New price £107.00 (£2,140.00/L.)
          NIGHT REBOOT SERUM

          NIGHT REBOOT SERUM

          Reduces the appearance of fatigue by the first morning

          Old price New price £80.00
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