ROUGE PUR COUTURE LIPSTICK
PURE COLOUR, INSTANT LIP FUSION. PURE CARE FOR UP TO 16H COMFORT.* PURE COUTURE SATIN LOOK.
Pure colour and full coverage lipstick in a weightless creamy texture for couture satin look and bare lip feel. Effortless glide for a high intensity colour pay off in one swipe.
Pure care formula with 80% caring base, infused with tuberose & prickly pear flower extracts from ourika community gardens, as well as ceramides. Up to 16h comfort feel*. Softer and smoother looking lips after each application.
Pure couture expertly curated 27 shades of couture in 4 colour families designed for all.
Refills available in ysl’s 4 muse shades: rouge muse, nude muse, orange muse, pink muse.
*CONSUMER TEST ON 300 WOMEN
BENEFIT = PURE COLOUR-IN-CARE SATIN LIPSTICK
STEP 1 - START WITH YOUR CUPID'S BOW AND UPPER LIP: - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2 - THE LOWER LIP: FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET
OCTYLDODECANOL ● PROPYLENE GLYCOL DIBENZOATE ● PENTAERYTHRITYL TETRAISOSTEARATE ● NEOPENTYL GLYCOL DIHEPTANOATE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● POLYETHYLENE ● CI 15850 / RED 7 ● POLYBUTENE ● HYDROGENATED CASTOR OIL DIMER DILINOLEATE ● HYDROGENATED COCO-GLYCERIDES ● MICA ● CANDELILLA CERA / CANDELILLA WAX ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX ● CI 15985 / YELLOW 6 LAKE ● CI 77491 / IRON OXIDES ● SILICA SILYLATE ● CI 77499 / IRON OXIDES ● CAPRYLIC/CAPRIC TRIGLYCERIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CERAMIDE NP ● BENZYL ALCOHOL ● ANISE ALCOHOL ● POLIANTHES TUBEROSA FLOWER EXTRACT ● OPUNTIA FICUS-INDICA FLOWER EXTRACT ● PARFUM / FRAGRANCE ●
OUR SERVICES
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TRY IT ON
DARE TO VIRTUALLY TRY ON 700+
SHADES IN JUST ONE CLICK.
DISCOVER MORE -
REFILL YOUR LIPSTICK
REFILL YOUR MUSE SHADE IN ONE CLICK.
REFILL NOW
NOTHING BUT COUTURE
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PURE COLOUR
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PURE CARE
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PURE COUTURE
40 SHADES
OF COUTURE
4 COLOUR FAMILIES
FOR ALL ATTITUDES
REVEAL YOUR ATTITUDE
SNAPSHOTS
ROUGE
PUR COUTURE
